A TRIBUTE TO THE INDIAN ARMED FORCES

Lt Col SD Singh (Retd) is an enterprising Military Veteran who served in different appointments across the country including a stint with the United Nations’ Peace-keeping Forces. Before the ‘Golden Handshake’, he served as a Joint Director in the Integrated Headquarters of Ministry of Defence (Army) and took a plunge into entrepreneurship after graduating from FMS, Delhi University and a Diploma from IIM, Lucknow. He chose to tread the path less travelled, a dream which he nurtured during his Army Career – to serve the Nation in a different way too !

SALUTE 21 STORY

Why 21 ?  To pay tribute to the glorious Indian Armed Forces which gave the opportunity to serve the Nation for 21 years in one of the finest Battalions of the Indian Army – 21 Mechanised Infantry, we offer 21 % discount to all active service personnel and their immediate families. War veterans/ gallantry award winners along with their family born on or before 1950 are honoured with complimentary meals on the house ! As a small CSR initiative some of the proceeds of ‘Salute 21’ is being donated to War Widows (Veer Naris) and Specially-abled Children of the Indian Armed Forces. Not to forget my Alma Maters, a 10 % discount is also provided to the fraternities of Delhi University and Indian Institute of Managements.
‘Salute 21’ was commissioned owing to popular demands after the successes of LAE Kitchens, under the banner of ‘LookActEast Hospitality Services’, at Dilli-Haat, INA and Hudson Lane, Delhi University. ‘LAE Hospitality Services’ was founded after three years of R&D, product development and other entrepreneurial challenges by Ms Jeena S, an educationist turned entrepreneur in 2015. It has its offices in Delhi and Imphal.

PHILOSOPHY & MISSION

The cornerstone philosophy is our deep sense of commitment and strong conviction of serving the Nation in a different way !. ‘National Integration’ by way of serving cross-culinary cuisines instilling a spirit of ‘oneness’ across the length and breath of the country and also supporting the Indian Armed Forces in every little way possible to keep the flag flying high. Jai Hind !!

ARE YOU READY TO EXPERIENCE A DELICIOUS JOURNEY .